SHOULD YOU SMILE ON YOUR LINKEDIN PHOTO ?
- Alice Prenat
- Aug 27, 2024
- 5 min read
Updated: 4 days ago
The short answer is: It depends !
(Yes we know, not the answer your like to read but scroll below to see what category you belong and it will give you the answer)
INTERACTIVE TABLE OF CONTENT
1 - KEY TAKE AWAYS
The brain look at images before reading: Your profile headshot is crucial
The expression on your Linkedin profile photo is what make you YOU. It's what make you interesting. It's what makes you stand out.
Smiling or not smiling: It depends on who you are naturally.
If you are a smily person: Don't refrain from smiling. Ever. It's part of your personal brand.
If you are not a naturally smily person: Don't force a smile. What matters is to look comfortable
2 - WHY DOES SMILING OR NOT ON YOUR LINKEDIN PROFILE PHOTO ACTUALLY MATTER ?
It matters because a professional executive portrait should reflect your expertise, your ambition, but most importantly your personality, energy, and your executive presence.
We should be able to feel who you are as a person, a leader, a manager, a coworker, etc.
That's what makes us unique and irreplaceable (not like knowledge or degrees) and that the intangible part of personal branding
3 - WHY AI HEADSHOT FAIL TO CREATE TRULLY COMPELLING HEADSHOT
AI is a great tool for very standardised tasks but it totally fails at creating and conveying emotions.
And emotions & feelings are what trigger actions: Inviting you for an interview. Investing in your company. Hiring you. Subscribing to your Substack, etc.
Your genuine & authentic expression on your photos is what make you look INTERESTING. It's what make you look unique. It doesn't have to be perfect, it has to be "You"
You are not the standard so don't let a AI headshot steal that from you.
4 - WHY A GENUINE & AUTHENTIC EXPRESSION IS ESSENTIAL AND HOW YOUR PROFESSIONAL PHOTOGRAPHER CAN GET YOU THERE:
The purpose of a professional headshot at the top of your Linkedin profile is yes, to have your profile more visited than without a professional photo: a profile including a photo receive 21x more profile views and up to 36x more messages.
But it is also to share a consistent message with the written content of your profile as well as start to convey your energy before you even meet and speak during an interview !
It should create a positive 'emotional' reaction with the person that views the professional portrait and make that person wants to meet you and speaks with you.
For that, your expression should then be genuine and comfortable. That's what people 'intentionally' mean when they describe someone as 'photogenic' on photos / looking confident on photos: the level of comfort on a picture.
During a professional portrait shoot, I very often tell my clients: "Do not overthink too much about what you should or should not do." And I guide them all the way.
5 - SO ! SHOULD YOU SMILE ON YOUR LINKEDIN PROFILE PHOTO ?
YES, YOU SHOULD >> IF YOU ARE A SMILEY PERSON NATURALLY: YES LET THAT BIG SMILE OUT.
Otherwise you will most probably not like your professional photos trying to hold a closed smile or even recognize yourself on them. And a smile will never take away your sense of professionalism & your expertise. A smile show personality & presence.
Look at those examples and feel all the comfortable energy from it:
NO, YOU SHOULD NOT >> IF YOU ARE NOT A SMILEY PERSON NATURALLY, DO NOT FORCE IT
Forcing it will backlash as conveying discomfort.
What is the most compelling element on an executive portrait is how COM-FOR-TABLE you are (.. aka the magic 'photogenic' ingredient). Through many other tricks your photographer should be able to make someone at ease to enjoy the experience and end up with a broad spectrum of smiles that all convey a beautiful warm positive comfortable approachable energy. Not smiling can convey a sense of leadership, strength and warmth.
Please, do not force a smile if that's not your vibe.
Here are some fantastic visual exemples:
6 - CONCLUSION
There are absolutely NO RULES for a smile or not smile on your professional photos.
The only rule is to FEEL YOURSELF, not forcing anything and look comfortable (a big part of your professional photographer's job 😉) to leave viewers a CONVINCING first impression through your professional headshot.
FAQs
Does it matter to smile or not on your Linkedin Profile Photo ?
Your expression on your Linkedin photo is crucial. But what matters most is that it's genuine, authentic, natural and comfortable. That's what will make it compelling and action-triggering for the viewer. Smiling depends on how you are naturally.
Should you smile on your Linkedin Profile Photo ?
Yes, you should smile on your executive headshot if you are naturally a smily person. Refraining from smiling will make you look un-natural and uncomfortable. Smiling is what makes you YOU. You can be smiling and yet convey a strong sense of leadership and strength through your body language: Your portrait photographer will guide you for that.
Should you NOT smile on your Linkedin Profile photo ?
You should NOT smile on your corporate headshot ONLY if you are naturally not an "open smile" person. Forcing a smile will make you look uncomfortable and unauthentic. It won't convey the sense of peace your want to convey. Not smiling doesn't mean you have to look cold: That's where a top portrait photographer plays a huge role in creating the expression conveying strength AND warmth.
ABOUT THE AUTHOR: ALICE PRENAT, TOP NYC PORTRAIT PHOTOGRAPHER
Alice Prenat is the sought-after NYC photographer you want to get photographed by: the excellence of her craft mixed with her big warm personality & french accent gets her to create the type of portraits of yourself or executive headshots that you most probably haven't seen before.
You don't walk out of her studio the same way than you came in: she curates a safe & very empowering portrait experience that is truly impactful on the way you feel about yourself.
All executive headshots & personal branding photos of this article were created by Alice Prenat either at her portrait studio in NYC, in Paris or on locations.