• Alice Prenat

WHY THE PROFILE PICTURES OF YOUR EMPLOYEES MATTERS

Updated: Apr 28, 2020


This scenario will speak to you either you are working for a multi-national company or you have your own business and you just hired employee #10.

Logo, Branding, graphic design: YES, CHECKED! All good!

Website, brochures, promotional videos, social media platforms: YES, ALSO CHECKED, on point!

You are at the top level in terms of brand and communication and that feels super good, right?

But let's challenge you and go even further as you might have literally forgotten to take care of the face of your brand and your company: YOURSELF AND YOUR TEAM.




YOU ARE THE FACE OF YOUR BRAND. YOUR EMPLOYEES AS WELL.

Do you have a page 'about your team' or an 'about us' page on your website: are there pictures on that page? Have you checked the Linkedin profile pictures of your employees? Are they all in line with the value and energy you want people to feel when they come across your business or project?

The professional headshots of your employees and yourself are the complete part of your brand and should definitely not be disregarded as a secondary topic: It might be the first image your future clients will have of your company!


THE MOST UNDERESTIMATED EMPOWERMENT TOOL

We have all recently heard it: "If you take care of your employees and they will take care of your business" Richard Branson.

Booking a proper executive portrait shoot for your employees and the executive team is one of the most underrated tools to truly empower a team.

To create with them a professional portrait at the level of their own individual ambitions, making them feel seen and recognized goes way beyond having a ping pong table in the break room. A solid modern headshot is a tool that will make them feel confident and proud of the person they are becoming in your company. Speak about bringing real value to your team 😃



professional headshots for managers and CEO

'YES OK, BUT WE TRIED, IT WAS A BIG FAIL.'

I speak from a fully personal experience here. A long (not so long actually) time ago, I was in the middle of another professional life where I was working in the corporate world, in the medical device industry in Paris. (Yes... completely different environment than my current one !)

Here was my first experience of being photographed by a professional, as one of the companies I worked for decided to have all of the team have a professional headshot. I remember being super excited by the idea. Not really knowing what to wear for my professional photo, I Googled, read many different things and tried something new on the day of the shoot (which would end up being a mistake among others).

Here I am, on a nice morning, shy in front of the camera, quite uncomfortable. The portrait photographer, not super talkative, took different photos while I was trying to pose myself... in an outfit I wasn't used to wear, which added to the unease of the situation. 2 weeks later I receive an email from our head fo communication with my corporate headshot and... I don't look at my best, body shape wise but most of all, I don't really recognize myself as the expression is weird.

Results: No wish at all to use it as my Linkedin profile picture. THANK YOU BUT, NO THANK YOU! So this is a typical example of a complete waste of money as if your employees don't like their executive headshots, they won't use it on Linkedin and you can't force them to do so ....

HOW TO MAKE SURE IT IS A 110% SUCCESS STORY

The basic principle is: if someone likes her/his professional headshot, there are 99,99% chance they will feel super happy to use it as their Linkedin profile picture.

So how to make sure that you and your team are in full love with your executive portraits?

Here are things to look at for when you book the portrait photographer for your corporate shoot :