• Alice Prenat

EMPOWERED MADAMES: ALEXANDRA FINE, CLOSING THE PLEASURE GAP BUILDING A MULTIMILLION $ SEXTOY COMPANY

Updated: Nov 9, 2020




SERIES INTRO

Through my work as a portrait photographer between Paris and New York,

I get to meet amazing personalities, women, and men.

Through the recent challenging times (covid19 NYC lockdown) it struck me that what I MISS the most, and so what drives me to wake up in the morning, is to meet the people I photograph, get to know their stories to create those soulful portraits of them.

After a photoshoot, I am always literally 'high' from all the exchange of energy

and SUPER inspiring discussions that just happened in the studio.

So I decided to share all that stimulation with you

through the blog series "Empowered Madames" as... the saying goes:


"Empowered women empower women"







ALEXANDRA FINE


female CEO portrait NYC Alexandra fine



WHO IS ALEXANDRA FINE?

At first, you might think ..."sex toys ?.. no.. not for me ..thanks" And then you visit Dame Products website and right away you understand that it is totally different, and very far away from the kind of business sex toys could be. So getting to create portraits of Alexandra Fine, one of the co-founder, was a very exciting chance to meet one of the minds who 'dared' launching that business.


Alexandra teamed up with Janet Lieberman, mechanical engineer, to launch the company in 2014 with the mission do 'close the pleasure gap'. It started in the best possible way as their crowdfunding campaign broke records becoming the most successful sex toy crowdfunding campaign in history. It has since grossed some $5 million...








Alexandra shares here more personal details on what it takes on an everyday basis and also what are her tricks to cheer up when some days feel harder than others!



THROUGHOUT YOUR LIFE & CAREER, HOW DID YOU PUSH PAST FEAR?

WHAT WAS THAT FEAR?

"Throughout my career, I've always been afraid of failing. I'm afraid of looking like a bad person or an unkind person. And the way I have been able to push back those fears is by being kind to myself, reminding myself that I'm doing