POWER YOUR BRAND (2/3): THE 4 ULTIMATE QUESTIONS TO DEFINE YOUR PERSONAL BRAND.
Updated: Sep 3, 2020
(Version Française: Les 4 questions cruciales pour définir votre Personal Branding)
How do you create and define your own personal brand? What kind of personal brand should you have?
This is THE question 😃.
There is no right or wrong answer because it is very personal.
However, there are many ways to help you like those 4 questions you need to ask yourself and asking also people who know you well.
Seat down comfortably with your fav drink and a note pad, and answer those questions, it will help you tremendously to get clear! 🧐
1 - WHAT IS YOUR GOAL IN BUILDING YOUR PERSONAL BRAND?
WHAT DO YOU WANT TO GET OUT OF IT?
WHY ARE YOUR READING THIS ARTICLE RIGHT NOW?
Like everything in life, the first word that comes at the origin of everything is WHY 🤓
You are reading this article right now because consciously or unconsciously you feel that you have to define and step up in terms of personal brand.
Ask yourself why you feel that need? Why now?
Are you aiming 'secretly' at a promotion at your work? Or have you been running your business for some years but you are reaching a plateau in terms of sales, and you feel that your brand is not different enough from your competition? Or you are at a turning point of your life and you feel the need to redefine what you want out of life and what is your next step?
Answering that question will help you define many elements of the next questions, like who are your targets, how will you communicate about your brand, etc.
2 - WHAT DO YOU WANT TO BE KNOWN FOR?
WHAT DO YOU WANT PEOPLE TO SAY ABOUT YOU?
It can about a skill that you have, a craft that you master, a business that you grow, a product that you sell, but it can also be about soft skills that are unique to you, a way of being that people comment positively about you, etc...
If you have a hard time answering, you can push it a bit further, even if it could seem quite dramatic to answer that question in that way... but if tomorrow you would happen to disappear, what people would say about you during their memorial speech? What your obituary article would say about who you are, what you are accomplishing, and how you are doing it?