POWER YOUR BRAND (3/3): THE 5 MOST EFFICIENT WAYS TO SHARE YOUR PERSONAL BRAND
Updated: Sep 3, 2020
(Version Française: Les 5 manières les plus efficaces de communiquer sur votre personal branding)
Now that you have answered the 4 questions to define your personal brand, you should be more clear on who you are, what you want, and what personal brand you want to grow 🤗.
The next step is how to communicate about it !
The excellent news is that there are many easy and efficient ways to share who you are.
Here are the 5 main ones you should focus on.
YOUR BODY LANGUAGE
The way you stand, the way you shake someone's hand, the way you seat at a meeting, the way you use your voice when you give a presentation, the word you use, etc. : All those elements will contribute to growing your personal brand around you.
Look also at the words in the answer to the 4 former questions and implement them in your vocabulary. Embody them.
If you want an EXCELLENT & science backed-up source of information for that, I advise you to head to The Science of People. Another great source of inspiration is the best seller How to win friends and influence people.
THE WAY YOU DRESS
Every single morning we make a choice to wear certain clothes, a certain color, accessories, etc. That you want it or not, that choice means something.
Even if you are super casual, it contributes to the way people perceive you. If that's in line with how you want to be remembered, it's totally cool. However if by answering those questions you are heading another direction, get the help of an image consultant to help you get there! It doesn't mean you will have to change your entire wardrobe, it will simply be maybe to change your way to combine some clothes together, or about wearing colors that enhance your skin tone or clothes that match your body type, etc.
Here is a list of different ways to grow your personal brand offline:
- Speaking engagement
- Professional conventions, events, fairs
- Networking events: alumni associations, professional associations, entrepreneurs,etc.
- One to one lunch meetings